Saturday, March 19, 2011

Housewares Featured In 1954 G. FOX & CO. Spring Catalog Found On

G. Fox & Co. Operated In Downtown Hartford From 1847 Until 1993

You know how much I adore old catalogs of housewares. Well look at what I just found at
Faith n Hope10 on .... a vintage 1954 G. Fox Spring Catalog. ooh la of retro housewares....I am in heaven. I love finding old kitchenware catalogs.. First of all as you can imagine, it is a blast actually seeing the collectibles we love to buy, featured in these salvaged advertising booklets.

Shopping At Fox's

Second, I'm excited to have found a G. Fox catalog, because I shopped at Fox's (as we called it for years). We all miss G. Fox but are glad that a fine store like Macy's has kept the remaining G. Fox department store continuing in business.

G. Fox America's Largest Privately Owned Department Store

G. Fox & Co. was once the largest privately owned department store in the United States which operated in downtown Hartford, CT from 1847 until 1993. Gerson Fox established his "fancy goods" store on Main Street in 1847.

According to the Fox philosophy outlined on the site "Remembering G Fox & Co"
four principles were held for generations:

Four Principle
s At G. Fox & Co.
  1. The customer is always right.
  2. If you can get it anywhere, you can get it at G. Fox Co.
  3. If G. Fox says it's so, it must be so.
  4. G. Fox Co. is never knowingly undersold.
Upon his passing, Gerson Fox's philosophy was kept alive by his son, Moses Fox, and later by his granddaughter, Beatrice Fox Auerbach; each of them led the store to periods of greater growth and prosperity.

C. Dianne Zweig is the author of Hot Kitchen & Home Collectibles of the 30s, 40s, 50s and Hot Cottage Collectibles for Vintage Style Homes. She is also the Editor of I Antique Online an actively growing internet based resource community for people who buy, sell or collect antiques, collectibles and art. You can find Dianne’s fabulous retro and vintage kitchen, home and cottage collectibles at The Collinsville Antiques Company of New Hartford, CT, a 22,000 feet antique emporium with an in-house retro cafĂ©.To read more articles by C. Dianne Zweig click on this link: C. Dianne Zweig’s Blog Kitsch ‘n Stuff Email me at dianne@cdiannezweig.comVisit my website, CDianneZweig.comDianne is a member of:The American Society of Journalists and AuthorsThe Society of Professional Journalists


  1. Oh my! That looked like my mom's electric percolator on the front of the catolog. I miss hearing that percolating sound. I might just have to do soemthing about that! ♥

  2. I have "G Fox and Co Store Stamp News Book 1977-1978 Stamp Coin Dept". Any idea what it would be worth?