How To Reach Older Adults Who Have Antiques To Sell Or Estates To Liquidate
We have a local free booklet style paper in town called "The Yankee Flyer" which features items for sale, local advertising and classifieds. The "Yankee Flyer" is mailed out to homeowners weekly free of charge. Almost every area has a similar type of paper. The smart advertisers keep their listings in the paper each week or at frequent intervals so that if a reader is looking for someone to haul junk, for example, chances are they can find the same guy (or gal) listed regularly.
Advertising On A Regular Basis
Advertising has to be something you commit to multiple times because people will spot you once and then forget about you until they really need you. And not everyone clips advertisements out of their papers. Or who can find the clippings when you need to.
Reaching Out To Older Adults
Now the beauty of "The Yankee Flyer " and other smaller local newspapers is that their advertising programs are very reasonable for the amount of residents they reach. Even though Craigslist has become very popular, smaller print classified papers still have their place, especially for older adults who may not be as dependent on computers as their children. And older adults are just the clients who have stuff to sell or liquidate!
Keeping Your Service A Household Name
If you have a service to provide, such as estate liquidation, appraising antiques and collectibles, buying antiques and collectibles, running tag sales, consignment selling etc. advertising in a local paper may be a very productive way to reach folks looking for what you may be offering. But please remember to run your listings or display ads regularly. The best advertising programs require repeat exposure so that you too will become a household name.
C. Dianne Zweig is the author of Hot Kitchen & Home Collectibles of the 30s, 40s, 50s and Hot Cottage Collectibles for Vintage Style Homes. She is also the Editor of I Antique Online an actively growing internet based resource community for people who buy, sell or collect antiques, collectibles and art. You can find Dianne’s fabulous retro and vintage kitchen, home and cottage collectibles at The Collinsville Antiques Company of New Hartford, CT, a 22,000 feet antique emporium with an in-house retro café.To read more articles by C. Dianne Zweig click on this link: C. Dianne Zweig’s Blog Kitsch ‘n Stuff Email me at email@example.comVisit my website, CDianneZweig.comDianne is a member of:The American Society of Journalists and AuthorsThe Society of Professional Journalists