I have attended many art critiques when the instructor says to a student...you need a touch of red somewhere in your painting. Lo and behold, a little splash of red can really perk up a piece of artwork. The same advice can be offered when creating shop displays of your antiques and collectibles.
Red seems to be that magic color that brings life to a painting , warmth to a wall and just the right dose of excitement to a three dimensional display. Seasoned shop owners with a flair for design will tell you that taking the time to “style” your antiques and collectibles helps sales.
Customers Like Antique Dealers Who Fuss
Customers like to buy from dealers who fuss with their collectibles. Interesting and attractive shops and booths bring return shoppers. It makes sense that people like to come back to places that are always changing and freshing up their merchandise.
So one secret to share with you is that when you have groupings which are too soft looking or even wimpy....add the color red. Red may be just what is needed to draw attention to a sleepy area in your store. Or perhaps you have just placed together all your pretty aqua collectibles, but notice that the table setting is very soft. Here is where adding a red object can mean the difference between walking right by the display or stopping to examine the collectibles further.
Aqua is a very soothing color. So is light blue. In fact, many hospitals paint their labor and delivery suites blue to induce relaxation. But in an antique shop, you want to encourage buyers to “wake up” and spot various items on display. A touch of the color red can do wonders for your displays .
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