Easy To Recognize Photo Backgrounds "Brand" Your Merchandise on Online Antique Auctions Or Websites

When photographing collectibles for online antique auctions such as eBay or Etsy or other popular sites, think about how your merchandise looks when photographed.

Branding Your Online Auction Photographs
Using easy to recognize photo backgrounds can be considered a form of "branding". When you use consistent colors and backgrounds, your viewers (buyers) will begin to associate the look of your photos with your merchandise. Placing a consistent background behind your objects when you photograph, brings continuity and recognizability to your presentation.

Photo Backgrounds You Can Use

You can choose from a variety of background ideas such as using vintage wallpaper, fabric, large sheets of art paper (ask for paper used for pastel drawing or something similar) , old tablecloths, wrapping paper, vintage magazine art etc. Computer savvy folks can also create backgrounds on their computer.

Create Your Own Style for Photo Backgrounds

Because the objects you are photographing may look better on one background versus another, select a few different palettes to use and repeat these backgrounds, but keep your "style' consistent. For example, if you sell mod items, choose funky backgrounds associated with the mod era. Or if you tend to sell 1940's kitchenwares, select backgrounds which evoke that era.

Take a look at these three different vendors who sell online. Each vendor has established a "style" for their photo backgrounds . When I am browsing through listings it is real easy to recognize these sellers.

Photos shown courtesy of :
http://www.cottagerags.com/about.asphttp:
www.Retro Revival.etsy.com
www.The Butter Cup.etsy.com

C. Dianne Zweig is the author of Hot Kitchen & Home Collectibles of the 30s, 40s, 50s and Hot Cottage Collectibles for Vintage Style Homes. She is also the Editor of Iantiqueonline.com an actively growing internet based resource community for people who buy, sell or collect antiques, collectibles and art. You can find Dianne’s fabulous retro and vintage kitchen, home and cottage collectibles at The Collinsville Antiques Company of New Hartford, CT, a 22,000 feet antique emporium with an in-house retro café.

To read more articles by C. Dianne Zweig click on this link:
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Email me at dianne@cdiannezweig.com

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Dianne is a member of:
The American Society of Journalists and Authors
The Authors Guild, Inc.